Brand-strengthening Program
IN ACTION
From Branding Follower to Branding Leader
From its inception, Marki Microwave focused on key technical challenges that face the evolving RF and Microwave industry. Founded in 1991, the company made its mark on the industry by developing the best mixers and grew its portfolio to cover the entire RF block diagram from DC to sub-THz frequencies. With such impressive growth technologically, they were disappointingly stuck with the same branding and brand image as all of their competitors and couldn’t gain traction or stand apart from the crowd. With the help of the Townsend Team, Marki Microwave underwent a complete refresh of their visual and verbal branding which is more reflective of an innovative market leader.
Breakthrough Results
Logo Refresh
The foundation of Marki’s transformation began with the Big Brand Workshop where they embraced the Magician brand personality. With this information, The Townsend Team introduced a bold new color palette featuring magenta and violet blue.
Social Media
To cost effectively reach their customers and create interest and excitement in their industry, The Townsend Team worked with Marki Microwave to create a robust LinkedIn page with regular posts featuring new product releases, trade shows, webinars, press releases and job postings and other HR related posts.